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The first thing a recruiter will see is your covering letter. It is vital that you introduce your CV in the best way possible. Try following this basic formula and it will help make your cover letter a worthy accompaniment to your CV.

The Basic Structure

  1. Introduction Begin by explaining why you are writing in an interesting way which entices them to read on. If you're replying to an advert, make sure to include where and when you saw the advert and if there is a reference number, quote it.


  2. The Central Section Write a paragraph which briefly explains your job and, if applicable, your qualifications (professional/academic). Don't include too much detail or they may not want to go on and read your CV. When replying to an advert, ensure the skills you specified are reflected in your CV. Write a second paragraph saying why they should employ you and why you would be a good employee. Include a little about the company itself (e.g. "As the largest recruitment company in the South East..."), in order to demonstrate your knowledge.


  3. Conclusion Be positive and outline an action plan. You would appreciate the opportunity to meet them for an interview and you'll await their reply, or say that you will call in a few days. Remember you can be proactive, but be wary of seeming to 'pester'. If you say you're going to call, then make sure that you do.

Ensure
  • Your letter is addressed to the right person at the right address, and that you have spelt everything correctly.


  • That your contact details on the cover letter, including address, phone numbers, email address etc. so that the prospective employer can get hold of you to invite you to interview.


  • That you demonstrate that you are suitable by picking out any traits or skills mentioned in the job advert.


  • That bullet points are used where possible. They make your points easier and quicker for the employer to read. However your letter should still include a proper introduction and ending.


  • Your letter is customised to the employer. After all, anyone can download a standard cover letter, but personalized, bespoke letter demonstrates that you've put in the effort.


  • That your cover letter is printed or written on good quality paper that matches the paper of your CV. Always use good quality, white paper - avoid coloured paper.

Avoid

  • Using 'Sir' or 'Madam' - make sure you address your letter to the right person in the right department.


  • Sending your letter without checking it meticulously. Check your text for spelling mistakes, grammar, punctuation, typos, or print smudges.


  • Too much detail. Keep your letter clear and to the point. Don't duplicate the details shown in your CV.


  • Any negative information. There is no need to mention any personality conflicts with previous employers, tribunals or any adverse comments about your current employer.


  • Using long words just to impress the prospective employer. Similarly, don't get someone else to write the letter for you.

Applying by email

When applying by email personalize your application as much as possible.

Points to remember

  • Write your letter in a common font with standard formatting and punctuation. The whole look of the document may change after it is sent to another computer, so make sure the content is especially good.
  • If you include your covering letter in the main body of the email rather than as a separate attachment, ensure it still takes the same format as a handwritten letter, and always use the spell check before sending.
  • Check that your CV has been attached to the email!